RSS has been documented to bring a great impact on the traditional search engine rankings. Even sites supposedly with low traffic are pushed to first-page sites positions for their key search engine keywords and phrases after switching over to RSS feeds. This is due to the fact that RSS feeds increases the number of inbound links to the site, the specific RSS feed format, and tight RSS feed focus and RSS-specific search engine strategies. These provide the search engines with strong and focused content streams from publisher’s website. RSS publishers get more attention by search engines and directories since RSS contents are still scarce.