RSS can be very useful as a marketing tool. RSS is simple to use as publishing tool for marketers and publishers and has the versatility allowing contents to be delivered to the target users and other “content consumers”. These criteria enhance the marketers and publishers to achieve their business goals. RSS has ability to influence the entire key internet marketing elements, especially content delivery to end-users and improving search engine rankings. RSS is unique in the way it forces marketers to become more relevant and sensitive to the needs of their target audiences.
RSS is already used by the majority of the reputable media sites, by a satisfactory number of corporations and by almost “all” bloggers. RSS is fast becoming the de-facto standard for pull-based information delivery because the user can anonymously subscribe to your feed, judge your content and stay subscribed as long as he wants to. He can unsubscribe at will, without any problems and delays. RSS also eliminates a large part of the external noise and shortcomings of other delivery channels .In addition, RSS content can be delivered to other websites; such as search engines, specialized RSS directories, special content aggregation sites and other site types.