Briefly About RSS

RSS is an acronym for Really Simple Syndication or Rich Site Summary, is a very cost effective method to bring your information to your clients and ‘to-be-clients’. It is a viable alternative to produce effective solutions to your numerous business needs. RSS has a lot of advantages over the other existing methods, to turn it into the most sought-after, powerful, influential tool, which will take over the Internet world very soon, if understood fully and properly. It is basically a ‘push-based’ communication method, which can be published and subscribed to easily. It can be explained as a file containing the latest information and accessed by subscribers who are interested.

RSS stands for Really Simple Syndication or Rich Site Summary. It can be simply explained as a file containing the latest headlines, which can be published and subscribed to easily. Major players such as Macromedia, Macromedia, Blue Cross Blue Shield, and IDC have begun going in for RSS, not for just effective communication, but also for augmenting visibility of their websites, thus increasing traffic to their sites.

We can define RSS more technically as a lightweight, topical, metadata and syndication format.

• Lightweight. This is a very important feature looked upon by many users as one of the reasons to prefer RSS tool. RSS is very small, in the sense – it requires less space, usually less than a hundred kilobytes of space. RSS files are XML documents, which can be written using any text editor (Word, notepad, etc) very easily.
• Topical. RSS highlights what you think is important on your page and that would be the contents seen by the other readers. For example, if you are a news organization, you may want to focus on the latest headlines, if you are a businessman you may want to showcase about your products or if you are a publisher you may want to throw light on your latest book releases.
• Metadata. Metadata is the information about your data. You can embed details about your data in your RSS file. For example, who wrote the article you are highlighting or how often your RSS file will be read to see if you have added any information.
• Syndication. As we have already seen that it is to present a snapshot, in a specified formatted file, of what you consider most important about your site at the moment.