- Do our Research. Understand our objectives, the target market, the products/services, and the competitive landscape. We can review market research studies, conduct a competitive analysis, host focus groups, hold interviews, run surveys, and look at other Web sites to see what they’re doing and what works.
- Prepare strategy to create a convincing architecture for our Web site that speaks directly to our target and drives the action we want them to take.
- Design our graphical user interface and prepare persuasive content. We need to create the atmosphere that captures our audience and doesn’t let go. Before moving into development, we should have the content of our Web site prepared and organized
- Build the Web site and supporting applications. Coding of the Web site should be based on our audience requirements and best practices.
- Test and publish the Web site to the host server. Before releasing the Web site to the public, check everything and make sure that everything simply works properly.
- Market our Web site through both online and office mediums that reach our customer.
- Measure and monitor the success of our Web site and online advertising initiatives.
- Test, refine, and improve. There is always room for improvement. Our Web site will constantly evolve and grow over time to adapt to changing consumer needs and changes within our business.
Thursday, February 5, 2009
Eight Strategic Steps to Developing a Successful Web Site:
Monday, February 2, 2009
For optimizing our site for the search engines, we need to:
- Determine the search engines we want to focus on. These usually will be the most heavily used search engines. And then learn as much as we can about their algorithms or formulas for ranking sites.
- Determine the keywords and keyword phrases we want to focus on with the search engines.
- Allocate different keywords and keyword phrases to different pages of our Web site based on the content.
- Populate the respective pages of the site with the assigned keywords/keyword phrases appropriately. The keywords/keyword phrases need to be included in: the domain name or file extension for that page of the site, the page title, the text of the page, and the end of the page, in the alt tags, in the headers, in the keyword meta-tags, in the description meta-tags, and in the comments tag.
Online marketers were also aware of the offsite ranking criteria that were included in the formulas and developed strategies to score high there as well. These elements included things like: link popularity, link relevancy, leyword being searched on in the text around the link, click-throughs from search results and length of stay, site traffic, length of domain registration, frequency of updates, and the Google page rank.